Marketing is the tool for companies to achieve  their goals with their products and services. This course is designed for self-employed business people setting up in business and need to effectively market their market segments.
The course covers: The four ‘P’s in marketing

• Product life cycle: Market research, analysing customer behaviour; Selling; Analysing your business
• Marketing Plans
• Product or Service Development
• Promotion & Advertising; The Brand; Targeting, Budgeting & Forecasting
  Control systems; Global Marketing.